MONTGOMERY TOURISM IMPROVEMENT DISTRICT
The Montgomery Tourism Improvement District (MTGTID) is a partnership between the City of Montgomery, local lodging business owners, and the Montgomery Area Chamber of Commerce (Experience Montgomery).
Established in 2024, the goal of the MTGTID is to enhance tourism and support lodging businesses by promoting the city as a premier destination for visitors, meetings, and events.​​​
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HOW DOES THE TID WORK?
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How is a TID funded?
A TID is primarily funded through a special assessment levied on lodging stays within the district, meaning hotels and other lodging businesses within the designated area contribute a percentage or flat fee of their room revenue to the TID fund. Those funds are used for destination marketing and tourism promotion activities that directly benefit those paying the assessment. The MTGTID lodging businesses imposed a self-assessment of $1.50 per occupied room night.
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Who charges the TID fee?
Lodging businesses with 40+ rooms within the City of Montgomery's jurisdiction.
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​Who governs the TID?
A TID is typically governed by a Board of Directors made up of local business owners or representatives from businesses within the district. This board oversees the management of the funds, makes decisions on how they will be allocated, and ensures that the district's objectives are met.
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Why does Montgomery needed a TID?
Destination marketing is crucial for the success of the lodging industry. The TID allows businesses to collectively and sustainably fund tourism-related initiatives without placing additional tax burdens on residents. The MTGTID is expected to generate an estimated revenue of $1.9M in 2025 to support the promotion of Montgomery as a leisure, conference and sports tourism destination. ​​​​​​​​
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What is the TID?
The TID is a special
district where businesses
within a designated
tourism area, typically
lodging businesses,
contribute funds to
collectively market and
promote their destination,
aiming to increase visitor
numbers and boost local
economies. It is a stable
source of funding for
marketing efforts designed
to increase occupancy and room rates for lodging businesses.
How are TID funds used?
The funds are used for activities and projects
that promote tourism, including sales,
marketing, destination development programs to encourage overnight stays, and initiatives aimed at increasing group bookings, such as meetings and conferences.
MTGTID BOARD OF DIRECTORS
Beau Benton, Chair
Jake Kyser, Vice Chair
Jit Patel, Treasurer
Rahul Patel, Secretary
Debbie Bozeman
Shawn Patel
Shiv Patel
Pinkesh Patel
Vic Patel
Chris Townsley
C.C. Calhoun*, Montgomery Co. City Council President
Ron Simmons*, Executive Director
*Ex-Officio, Non-Voting Members​​​​​​​​​​
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